adidas rugby has unveiled the first boot in the new adizero CrazyQuick Malice Sevens range – a limited edition range of cleats worn exclusively by players on the World Rugby Sevens circuits.
The new boots made their debut during last weekend’s Cape Town Sevens tournaments, where several players – including victorious England captain Tom Mitchell, Blizboks star Ruhan Nel, All Blacks flier Tim Mikkelson and Wales’ Adam Thomas – all donned the distinctive cleats, which are the first of 5 designs in the range of striking graphical designs inspired by some of the World Sevens Series’ most exciting cities.
Each boot in the adizero CrazyQuick Malice Sevens range has been designed to celebrate the respective city that they will be worn in, starting with Cape Town, and continuing through Wellington, Las Vegas, London and Paris.
The multi-colored design of the Cape Town boot is designed to pay homage to the brightly colored houses of the city’s Bo-Kaap neighborhood. An area renowned for its rich cultural history and picturesque architecture.
The other four designs in the range will be launched to coincide with their stop on the World Rugby Sevens circuit in 2017, and adidas promises that each will boast similarly eye-catching graphics that reflect the identity of the city in which they will be worn – from the iconic locations of London through to the rich cultural history of New Zealand and Can-Can of France,
“The rugby Sevens range has been designed to celebrate some of the world’s top rugby destinations,” Senior Director of adidas Rugby, Simon Cartwright, said. “Each boot takes inspiration from a tournament city while also expressing the creativity, speed and dynamism shown by our top sevens players.”