Cardiff Blues are ‘going green’ with their 2014/15 third jersey and it is not just an attempt to sell more jerseys. The Welsh club that play in Guinness Pro12 will wear the jersey during their European campaign.
The look is part of their partnership with DS Smith, a recycling business that looks for solutions to attain zero waste living. The motto released along with the jersey is ‘Turning The Blues Green and serves as encouragement for fans and the Welsh region to support sustainable living.
The Canterbury jersey lives up to the hype of a new color. The jersey is kelly green on the front and sleeves with the more traditional Cambridge blue on the back. The jersey is given a more modern look with slightly curved v-neck collar, with the motto “Strength Through Unity” is included on the inside of the back of the collar, and a structured raglan sleeve.
The Cardiff team badge is included over the right chest with the Canterbury logo over the right chest. The primary apparel sponsor is AIRBUS Group with their logo across the center of the chest and the remainder of the jersey is well covered with the minor team sponsors. CPS Homes and HSS Hires have logos on the sleeve while Spire Cardiff Hospital and Marshall Foods have logos positioned on the shoulder.
The Cambridge blue back is the perfect canvas for the DS Smith logo, ‘Turning the Blues Green,’ Capital Law, Wessex Garage, and Nissan logos from top to bottom.
“The launch of the new green jersey is a great statement of intent, but is backed up with a series of green pledges that will make a real difference,” Tim Price, Marketing Director at DS Smith. “We are also excited about working with other partners and fellow sponsors, such as Wessex Garages and Keep Wales Tidy, to enhance the green credentials at the Blues.”
The green pledges of the team are to:
- Blues players pledge to take a total of six minute showers for the entire squad post match.
- Fans are encouraged to use public transport on match days – take a ‘selfie’ on public transport (train, bus, walking or cycling) and tweet Cardiff Blues at @cardiff_blues with the #bluesgogreen to be entered into a prize draw at the end of the 14/15 season.
- Cardiff Blues are actively working towards reducing their energy consumption around the ground.
- All bins around BT Sport Cardiff Arms Park will be replaced with recycling facilities.
- All match day cups will be changed to recyclable cups.
- For every green jersey sold, Cardiff Blues will donate a percentage of the profit to Keep Wales Tidy.
On the field the team is looking forward to the coming campaign with Former All Black Jarrad Hoeata, Italian international Manoa Vosawai and Welsh internationals Tavis Knoyle, Josh Turnbull and Craig Mitchell all signed.